Harnessing the Power of CRM and Scent in Education: Personalizing the Student Experience for Enhanced Performance

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Published Dec 31, 2023
https://doi.org/10.69899/edtech-en-230302037k
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Vol. 3 No. 2 (2023): Scientific Journal for Contemporary Education and Application of Information Technologies – EdTech Journal

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Valentin Kuleto
University of Business Academy in Novi Sad, Faculty of Contemporary Arts in Belgrade
Elena Gurgu
Department of Economic Sciences Bucharest, Spiru Haret University, Bucharest, Romania
Vladimir Matović
University of Business Academy in Novi Sad, Faculty of Contemporary Arts in Belgrade
Isidora Katanić
Information Technology School, ITS Belgrade
Aleksa Brezanović
Information Technology School, ITS Belgrade

Abstract

The modern educational landscape increasingly recognizes the need to view students through a customer-centric lens, ensuring their unique needs and preferences are catered to. This narrative review delves into the intersection of two innovative approaches to enhance the student experience: integrating Customer Relationship Management (CRM) systems and using scent in educational seĴings. CRM systems, traditionally employed in business sectors, focus on understanding and catering to customers' unique needs. In an educational context, where students are the "customers", CRM tools can be pivotal in tracking and analyzing individual student interactions, feedback, and academic progress. This data-driven approach allows institutions to create a more personalized learning environment, ensuring that each student's unique needs and preferences are addressed. On the other hand, recent research has illuminated the potential of using specific scents in educational seĴings to boost student alertness, reduce stress, and enhance cognitive performance. When combined with the insights from CRM systems about individual student preferences and sensitivities, educational institutions can strategically introduce scents into the learning environment to maximize their positive impact. For instance, if a CRM system identifies students who study late into the night and oĞen feel fatigued during morning classes, introducing invigorating scents like peppermint or lemon in those specific morning sessions can help increase their alertness and concentration. In conclusion, the confluence of CRM systems and the strategic use of scents offer a promising approach to personalize the educational experience truly. By understanding and catering to the unique needs of each student, educational institutions can create an environment that not only enhances academic performance but also fosters a deeper connection between the student and the institution.

Keywords

Scent, Classroom, Customer Relationship Management, Indoor Environmental Quality (IEQ), Student Performance, Academic Success, Aromatherapy, Cognitive Enhancement, Stress Reduction

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 Unported License.

How to Cite
Kuleto, V. ., Gurgu, E. ., Matović, V. ., Katanić, I. ., & Brezanović, A. . (2023). Harnessing the Power of CRM and Scent in Education: Personalizing the Student Experience for Enhanced Performance. EdTech Journal, 3(2), 31–42. https://doi.org/10.69899/edtech-en-230302037k
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