Upotreba prednosti CRM-a i mirisa u obrazovanju: Personalizacija učeničkog iskustva za unapređenje performansi

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Objavljeno Dec 31, 2023
https://doi.org/10.69899/edtech-en-230302037k
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Vol. 3 Br. 2 (2023): Scientific Journal for Contemporary Education and Application of Information Technologies – EdTech Journal

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Valentin Kuleto
Univerzitet privredna akademija u Novom Sadu, Fakultet savremenih umetnosti u Beogradu
Elena Gurgu
Department of Economic Sciences Bucharest, Spiru Haret University, Bucharest, Romania
Vladimir Matović
Univerzitet privredna akademija u Novom Sadu, Fakultet savremenih umetnosti u Beogradu
Isidora Katanić
Visoka škola strukovnih studija za informacione tehnologije, ITS Beograd
Aleksa Brezanović
Visoka škola strukovnih studija za informacione tehnologije, ITS Beograd

Apstrakt

Savremeno obrazovanje sve više prepoznaje potrebu da se učenici sagledaju kroz prizmu usmerenu ka korisnicima kako bi se osiguralo da su sve njihove jedinstvene potrebe i preferencije zadovoljene. Ovaj narativni pregled istražuje tačku preseka dva inovativna pristupa unapređenju učeničkog iskustva: integraciju sistema za upravljanje odnosima sa korisnicima (CRM) i korišćenje mirisa u obrazovnom okruženju. CRM sistemi koji se tradicionalno koriste u poslovnim sektorima usmereni su na razumevanje i zadovoljavanje jedinstvenih potreba korisnika. U obrazovnom kontekstu, onda kada su učenici „korisnici”, CRM alati mogu imati ključnu ulogu u praćenju i analiziranju pojedinačnih interakcija sa učenicima, povratnih informacija i akademskog napretka. Ovaj pristup, zasnovan na podacima, omogućava institucijama da kreiraju personalizovano okruženje za učenje i osiguraju da svaka jedinstvena potreba i preferencija učenika bude uzeta u obzir. S druge strane, nedavna istraživanja su pokazala potencijal korišćenja specifičnih mirisa u obrazovnom okruženju kako bi se povećala budnost studenata, smanjio stres i unapredile njihove kognitivne performanse. Kada se ovaj pristup kombinuje sa uvidima iz CRM sistema o individualnim preferencijama i osetljivostima učenika, obrazovne institucije mogu strateški da uvedu mirise u učionice kako bi povećale njihov pozitivan uticaj. Na primer, ako CRM sistem identifikuje učenike koji uče noću i često se osećaju umorno tokom jutarnjih časova, uvođenje osvežavajućih mirisa poput nane ili limuna tokom tih konkretnih jutarnjih časova može pomoći povećanju njihove budnosti i koncentracije. Sve u svemu, spoj sistema za upravljanje odnosima sa korisnicima (CRM) i strateške upotrebe mirisa u učionicama pruža pouzdan pristup za zaista personalizovano obrazovno iskustvo. Razumevanjem i zadovoljavanjem jedinstvenih potreba svakog učenika, obrazovne institucije mogu stvoriti okruženje koje ne samo da unapređuje akademske performanse već i gradi dublju vezu između učenika i institucije.

Ključne reči

miris, učionica, upravljanje odnosima sa korisnicima, kvalitet unutrašnje sredine, učeničke performanse, akademski uspeh, aromaterapija, unapređenje kognitivnih funkcija, smanjenje stresa

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Kako citirati
Kuleto, V. ., Gurgu, E. ., Matović, V. ., Katanić, I. ., & Brezanović, A. . (2023). Upotreba prednosti CRM-a i mirisa u obrazovanju: Personalizacija učeničkog iskustva za unapređenje performansi. EdTech Journal, 3(2), 31–42. https://doi.org/10.69899/edtech-en-230302037k
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